About this Course

As Contextual Advertising has had a resurgence in recent years, this certification focuses on the fundamentals of contextual advertising. It will take less than 30 minutes to complete, however, feel free to go at your own pace. Upon passing the quiz, you will become certified and can post your badge on social media.

Course curriculum

    1. Introduction to Contextual Advertising

    1. Evolution of Contextual Advertising

    2. Quiz: Evolution of Contextual Advertising

    1. Defining a Contextual Strategy

    2. Quiz: Defining a Contextual Strategy

    1. The Tech Behind a Contextual Intelligence Platform

    2. Quiz: The Tech Behind a Contextual Intelligence Platform

    1. Considerations for Choosing a Contextual Partner

    2. Quiz: Considerations for Choosing a Contextual Partner

    1. Meeting your Target Consumer in the Right Mindset

    2. Course Survey (Optional)

About this course

  • 11 lessons

See What Industry Peers Taking The Course Say

“Clear, useful and gives quick en good understanding of contextual targeting, strategy, possibilities and choosing the right contextual partner.”

Programmatic Specialist, Matterkind

“I liked it a lot. Concise + Informative”

Marketing Executive, American Express

“I thought it was quick and easy to understand. It was interactive, and in short sections, so easy to maintain focus.”

Partnerships Manager, Dentsu

“I liked it! Short and simple and straight to the point.”

Media Planning Manager, Essence

“Super informative - gave me exactly what I needed to know without taking up too much time.”

Account Manager, MediaCom

“I found the course very useful, it covered all the important information but wasn't too long which made the content fully digestible.”

Programmatic Director, the7stars

About your instructor

Pete Wallace

General Manager, EMEA

Pete has been at the forefront of shifting trends in the digital media industry for over 15 years. He led a team of digital specialists at Total Media, a behavioral planning agency. Prior to that Pete quadrupled revenue at audience data platform Eyeota before entering the brave new world of contextual advertising at GumGum five years ago. During his tenure, he has seen the business grow exponentially through both organic growth and acquisitions as GumGum is now the global leader in the space.

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