Contextual Advertising Certification
Get started today with GumGum University’s free certification course, which will give you a foundational understanding of Contextual Advertising.
Introduction to Contextual Advertising
Evolution of Contextual Advertising
Quiz: Evolution of Contextual Advertising
Defining a Contextual Strategy
Quiz: Defining a Contextual Strategy
The Tech Behind a Contextual Intelligence Platform
Quiz: The Tech Behind a Contextual Intelligence Platform
Considerations for Choosing a Contextual Partner
Quiz: Considerations for Choosing a Contextual Partner
Meeting your Target Consumer in the Right Mindset
Course Survey (Optional)
“Clear, useful and gives quick en good understanding of contextual targeting, strategy, possibilities and choosing the right contextual partner.”
Programmatic Specialist, Matterkind“I liked it a lot. Concise + Informative”
Marketing Executive, American Express“I thought it was quick and easy to understand. It was interactive, and in short sections, so easy to maintain focus.”
Partnerships Manager, Dentsu“I liked it! Short and simple and straight to the point.”
Media Planning Manager, Essence“Super informative - gave me exactly what I needed to know without taking up too much time.”
Account Manager, MediaCom“I found the course very useful, it covered all the important information but wasn't too long which made the content fully digestible.”
Programmatic Director, the7stars