About this Course

Video is the most powerful storytelling tool in digital marketing, but let’s face it, most training out there still makes it feel overly complex. That is why GumGum University created the Fundamentals of Video Certification, a free self-paced course that gives you a clear, modern understanding of video advertising from the ground up.

In under 30 minutes you will learn why video is a must-have in any media strategy. Whether you are brand-side, agency-side, or just sharpening your video skills, this course will give you the confidence to navigate video with clarity and apply it more effectively in your day-to-day work.

Course Curriculum

    1. Intro

    1. Why Video

    2. Testing Your Retention: Why Video?

    1. Video as An Asset

    2. Testing Your Retention: Video Assets

    1. Video as a Channel

    2. Testing Your Retention - Video as a Channel

    1. Video as a Format

    2. Testing Your Retention: Video Formats

    1. How Digital Video is Bought & Sold

    2. Testing Your Retention: How Video is Bought & Sold
  • Free
  • 15 lessons
  • 0.5 hours of video content

Meet Your Instructor

Laura Foster

VP, Product Marketing

Laura Foster is a product marketing powerhouse, currently serving as VP of Product Marketing at GumGum, where she drives go-to-market strategy across a bold suite of contextual, creative and measurement solutions.

Previously, she spent nearly seven years at Innovid, where she built and scaled the product marketing function from the ground up—leading major launches like InnovidXP and Innovid Key.

Recognized as a 40 Under 40 honoree by LA TV Week and one of the Product Marketing Alliance’s Top 100 Influencers, Laura is known for her sharp strategic thinking, infectious energy, and deep passion for growing teams and telling unforgettable product stories.

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